They’re not withholding anything, Jim. Subscribers are paying for the initial set of equipment, audiologist’s services at a minimum of 4 times per year, software upgrades 4 times per year, and coverage for loss, damage, and repairs. The subscription is similar to a cell phone subscription, which covers services and software upgrades but no hardware.
Here’s a quote from the Don Schum article in Canadian Audiologist, which I linked earlier in this thread:
“When we decide what to include in upgrades, we take input from a variety of sources. Two significant sources of inspiration are the audiologists who are currently fitting the Whisper Hearing System and, of course, the end-users. This allows us to not focus our efforts just on what we would like to improve but also on what professionals and patients have suggested.”
Think about that. Whisper has adopted a bottom up field approach to their R&D in which a major source for new ideas is end-users. When the company develops updates in their hardware, the input from those end-users is useless to them unless they get that hardware into the hands of those same end-users for critical review and feedback regarding his it works in actual use.
The end-users who participate in Brain Trust make a significant time commitment to the task of providing feedback. Here’s an except from the introductory e-mail I received from the Brain Trust coordinator:
“The Whisper Brain Trust is made up of a select group of Whisper wearers whose perspective and feedback will directly influence how we upgrade the system. As a member of the Brain Trust, you will receive exclusive invites to share your thoughts through e-mail surveys, 1-on-1 research interviews, and focus groups.”
I was then asked to sign up for a one hour, 1-on-1 interview to tell them what I like about the system as a new user and what I think can be improved.
Is any other hearing aid company doing this with actual owners/subscribers? I’m sure they do their studies and lab research, but this is different. It’s innovative.
Whisper, like any other company, is responsible for living up to the terms of their contract, which is the agreement between a company and a customer. If the terms of the contract don’t include hardware replacements, then they’re not withholding anything from those customers because that wasn’t the deal.
I have owned a pair of Oticon Opn 1’s for more than 5 years. During that time, Oticon has upgraded its system twice. Not once have they offered to replace the hearing aids I bought with new, more advanced equipment. Instead, they are withholding it from me unless I make a new purchase.
The Whisper subscription is for 3 years with specific terms and conditions. If a customer signs up for a new 3 year subscription when the old one expires, that customer receives a new set of equipment with all of the latest improvements.
I should note that in order to participate in the Brain Trust program, it is necessary to be the patient of a participating audiologist who also makes the commitment to provide regular feedback. Whisper sees the audiologist as integral to a patient’s program of treatment and improvement. So, hardware isn’t just dispensed randomly but as part of an assessment of doctor/patient collaboration.
Here is an interview with Whisper co-founder Dwight Crow, in which he articulates the company’s philosophy:
https://vator.tv/news/2021-02-22-interview-with-dwight-crow-co-founder-and-ceo-of-whisperai
Thanks for distracting me from other worries while I’m unable to sleep in the middle of the night. 